Each project estimate is customized based on these industry-standard fee ranges for professional work. Prices reflect the individual writing fees associated with your project, but do not include research and copy editing services.
All prices are in US Dollars.
Last Updated: March 2022
| Web Content and Other Online Copywriting Service | Fee Range |
|---|---|
| Site Content Audit and Report Complete web content/SEO Review and Report with recommendations. Boost search rankings and conversions by finding gaps and opportunities. | $1,200-$2,500 |
| Keyword Research Identify top keyword opportunities in Google, etc. on specific topics. | $500-$1,500+ |
| Key Message Copy Platform Get top results in all channels with a “master messaging roadmap.” | $3,000-$7,500 |
| Home Page Content: SEO and Sales-conversion Copywriting Set the stage for a great site experience that prompts conversions. | $1,500-$3,000 |
| Category Page Update: SEO and Sales-conversion Copywriting Rewrite the main web pages, such as About, Services, Subscribe, etc. | $250-$1,000/page |
| Product Page Update: SEO and Sales-conversion Copy Generate more traffic and sales for each specific product or service. | $100-$250/page |
| Order Page/Shopping Cart Sequence Reduce abandon rates due to confusion or too many steps. | $400-$800 |
| New Page: SEO and Sales-conversion Copy Use professional, compelling copy for all new products and services. | $500-$1,250 |
| Banner Ad or Text Ad Drive the most visitors to specific discounts or other promotion pages. | $250-$1,000 |
| Online Sales Page for Single Promotion Generate sales with a full sales promotion online, which can often be dozens of pages long. | $5,000-$8,500+ (plus royalties) |
| Lead-Gen Landing Page This short-copy “squeeze” page can bring in massive leads and sales. | $500-$1,500/page |
| Microsite Boost sales on a super-specific website containing 2-5 pages. | $3,000-$7,000 |
| Article Bring in SEO traffic with helpful content that’s 1200-2000 words. | $450-$1,000 |
| Editorial Piece for Newsletter Usually shorter than SEO/content articles, about 600-800 words. | $300-$600 |
| “How-to” Guide or Tour Provide helpful guides explaining how a product, service, or site works. | $500-$1,000 |
| Press Release Get attention from the media and drive additional site visits. Fee depends on the extent of research/interviews involved. | $500-$1,000/release |
| Blog Post Single, topic-specific blog posts, written for readers and SEO. Includes discussing topic, doing research and/or interview(s), and copywriting. Does not include formatting in your blogging/web platform. | $400-$1,000/post |
| Blog Editorial Calendar and Post Series Continuously generate new traffic with ongoing, strategic posts. | $500-$800/calendar $400-$1,000/post |
| Pillar Post Establish your brand as the authority with an all-encompassing guide on your specific subject, written for readers and SEO. (4,000 words or more) | $600-$2,500/post |
| Long-Form Video Sales Letter (VSL) This long-form online sales video may be 20 or even 45 minutes long. | $5,000+ based on length/VSL |
| Short Online Video Script 1-5 minute “explainer,” demo, how-to, case study, testimonial, or short VSL. | $500-$1,500+ |
| Podcast Script Make the most of this medium with captivating scripts/copywriting. | $500-$1,000/minute |
| FAQs Answer common questions asked by customers (great for SEO) | $500-$1,000 |
| Case Study Problem-solution-outcome story up to 2 pages showcasing benefits of your products/services through a customer success story and facts/statistics, with customer testimonials. | $1,500-$3,000 |
| White Paper (Special Report) Attract email sign-ups/new leads with valuable, downloadable reports. Fee depends on length and the extent of research/interviews. | $3,000-$10,000 |
| E-book Provide highly useful information to customers via electronic guides. | $3,000-$7,000 |
| Testimonial Generate strong, “real-world” credibility for products or services. | $500-$800 |
| Autoresponder/Funnel Emails (Series) Deepen customer relationships and/or drive follow-up purchases. | $100-$1,000/email |
| Stand-alone Email Reach out and grow sales with special promotions, invitations, more. | $250-$2,000 |
| E-newsletter/E-zine Maintain customer loyalty with regular issues filled with tips and offers. Includes discussing topic, doing research, and/or interview(s), writing content. | $900- $1,500/newsletter |
| Pay-Per-Click (PPC)/Adwords Campaign Break through search clutter and drive traffic to specific online sales/landing pages. | $75-$350/ad |
| Complete Site-Re-Design w/Copywriter Overseeing Content Flow Ensure excellent usability, SEO, and messages in a site re-design. (Separate from page writing.) | $2,000-$5,000 for Copywriter Role |
| Training Script/Copywriting Help customers use a website service or complete a task. | $500-$3,000 |
| Teleseminar/Webinar Script Ensure a smooth, successful presentation with a great script and slides. | $1,500-$3,000 |
| Survey Wording Get the most useful feedback from customers through great questions. | $500-$1,000 |
| Competitive Analysis – more in-depth Set the company apart from competitors with a detailed copy review. | $1,000-$2,000 |
| Social Media Setup Create an inviting page with robust ABOUT content, etc. | $500/network |
| Social Media Management: Facebook, Twitter, and More Consistently grow with posting/monitoring 1-2 hours/day, 5 days/week. | $1,500- $2,000/month |
| Social Media Ad Campaign Attract Likes, Shares, and conversions with super-targeted social ads on Facebook, LinkedIn, etc. | $500 |
| Company Description: Google My Business, Other Review Sites, Directories Make sure customers choose you in Google, Yelp, Angie’s List, others. | $125-$500 |
We also provide offline copywriting services. The associated fee schedule is below.
| Offline Copywriting Services | Fee Range |
|---|---|
| Direct Mail: Sales Letter Package Simple: 1-2 page letter, envelope teaser, order device for subscription/information/product promo, backend promotion, acquisition list, brochure. Complex: 4-10 page letter, envelope teaser, order device for subscription/information/product promo, backend promotion, acquisition list, brochure. | $2,000-$5,000+ (Simple) $3,500-$8,500+ (Complex) |
| Direct Mail: Lead-Generation Package Usually includes a 2-4 page letter, envelope teaser, order device/reply card, buckslip/insert for the offer. | $1,500-$5,000+ |
| Direct Mail: Renewal Series Renewal letter/blanket renewal insert to retain or upgrade subscribers, members, product buyers. | $1,500-$2,500+ |
| Direct Mail: Magalog This multi-page sales letter is presented in the form of a magazine or tabloid. | $9,000-$15,000 |
| Direct Mail Newsletter-Style Self-Mailer Grow leads, sales, registrants, etc. with an engaging piece. | $750-$2,500 |
| Direct Mail: Postcard/Self-Mailer or Double Postcard Stay in the “keep” pile of mail and prompt action. | $750-$1,500 |
| Telemarketing Script Make calls that are “welcomed,” leading to conversions. | $500-$2,000 |
| Brochure (3+ panels) Succinctly and clearly explain how a product/service benefits prospects. | $750-$1,500/page |
| Print/Space Ad Captivate prospects with a strong, small-space ad. | $800-$2,000 |
| Advertorial Position a product/service as THE solution via a magazine-style article. | From scratch: $800-$1,500+ Editing a draft, varies by amount of editing: $400-$750 |
| Trade Show Materials Grab attention at busy shows with bold, customer-focused materials. | $1,000-$3,000+ |
| Radio Commercial Stand out with a clever concept and copy for a 30 or 60-second spot. | $1,200-$1,500 |
| Radio Direct-Response Commercial Generate orders with an appealing direct-sale spot. | $1,500-$2,000 |
| Store Sign/Poster Add excitement to signs about special sale offers, trial offers, etc. | $250-$500/sign |
| Coupon Stand out and drive sales with appealing coupon promotions. | $250-$500/coupon |
| Poster Make the most of an arresting image and a short, powerful message. | $250-$500/poster |
| Packaging Set the product apart with clear, clever package/label messaging. | $250/$1,000 |
| Proofreading/Editing This valuable skill helps companies avoid errors before publishing content. | $20-$75/hour OR 3-5 cents/word |
| Event Materials Make an impression at sales meetings, awards banquets, etc. | $1,000-$3,000 |
| Speech Writing Get a standing ovation at business gatherings, fundraising dinners, etc. | $3,000-$5,000+ |
| How-to Guide (such as a Buying Guide) or “Tips” Booklet Hand out helpful printed guides and booklets to customers. | $500-$1,000+ |
| Product or Program Naming Develop a pipeline of excellent product name ideas and taglines. | $1,000-$3,000 |
| Welcome Packet Help members/subscribers understand all the benefits and how-to’s. | $2,000-$5,000+ |
| Copy Critique Strengthen results with a professional review and recommendations. | $400-$1,200 |
| Collateral Audit Review company materials (all channels) to drive consistent results. | $100-$200/hour |
| Marketing Strategy, Planning, Consulting Improve outcomes with a fresh look at various marketing approaches. | $100-$200/hour |
| Research Project-specific internet research for the data, market research, target audience motivations, quotes, and references that will make your project shine. | $75-150/hour |
