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Knights of Veritas

Marketing Overhaul Nets 279% Increase in Paid Engagements for Knights of Veritas

Image of two presenters from Knights of Veritas demonstrating authentic German medieval martial arts, based on fighting manuals from the 1300s-1400s. Both presenters are wearing museum-quality replica armor and using accurate steel sword replicas. Picture was taken at the EMP Museum (now known as MoPOP) in Seattle at their 2014 opening night gala.

Knights of Veritas was feeling the pressure to show their value compared to their cheaper competitors.

“We saw an increase of 279% in outcomes from our marketing. That number was ultimately capped by our ability to meet demand, not by the number of responses. We were turning away clients!”

William Slyter, Communications Director, Knights of Veritas

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